Matariki is a season of connection, weaving ancient stories with future aspirations.
The Matariki season is one of drawing closer together, to wānanga about new futures. We collaborated with Colenso and Spark to create a digital platform, that brings Aotearoa together to share their stories for the new year ahead.
Digital innovation that enriches Kiwi experiences with mātauranga Māori.
Spark have been instrumental in bringing fresh and innovative thinking to normalising te reo Māori and celebrating our indigenous culture. Kupu app (kupu.co.nz (https://kupu.co.nz/)) was revolutionary.
Ka mua, ka muri – to walk backwards into the future. For Māori, the stars tell stories of all that has been and has yet to be. They are our whānau who guide us in our journey ahead.
During Matariki we reflect on whānau who continue to guide us from the stars and dream of what the year ahead holds. Dr Rangi Matamua is a leading expert on Matariki and the role of stars in indigenous practises and beliefs.
Through close collaboration with Māori knowledge experts, every aspect of the experience expresses a te ao Māori view.
Inspired by manaia and makaurangi we gave life to the expression of stars.
To enable people to share their stories, a digital platform was created in which messages are shared and transformed into stars, to adorn the korowai of Ranginui. A wonderful way to create positive unity after 2020 being such a challenging year.
These stars were all inspired by the form of a manaia and of makaurangi (spirals). The whatu (eye) of the manaia sees into our future and our past.
The waha (mouth) expresses our hopes and aspirations. The ringaringa (hands) embrace all our opportunities past and present. Along with the spirals, these represent the cyclical connections between all things. our hope for a return of good things and appreciation for the lessons of the past.
An immersive, digital experience advancing Kiwi connection to Matariki.
A beautiful digital experience, adding another layer of kōrero to Matariki, helping to normalise te ao Māori in te ao Matihiko (digital world).
Spark NZ - Riki Hollings, Anaru Tui, Lydia Askew
Advisors - Dr Rangi Matamua, Dr Rachael Ka’ai-Mahuta
Fly - Johnson McKay, Tim Hansen, Ladonna Broederlow
Colenso BBDO - Dan Wright, Kimberley Ragan, Dave Brady, Logan Maire, Harry Skelton, Erin Mattingly, Ning Zhu, Ryan Butterfield, Liam Norris
Franklin Rd - Shane Taipari, Stefaan Van Laeven, James Gibb, Sydney Kennedy, Te Kohe Tuhaka
Strategy
Narrative
Creative Direction
Design