Our brief was to create a set of resources that capture the diversity and beauty of the region and inspire visitors to explore beyond the central city. Our design intention was to create a modern, vibrant expression of Tāmaki Makaurau, celebrating key themes that make the city a unique place to live.

The artwork is inspired by 24 hours in Tāmaki Makaurau. The illustration transitions from a fresh and revitalising morning, to a warm and vibrant afternoon and then the energy and creativity of the city night life. The artwork was made up of a series of triangular compositions that lock into each other to form a larger composition.

Each section of the art blends together the themes of art and culture, food and hospitality, festivals, events and the diversity of our natural environment.

An important element woven into this artwork is the representation of the 19 Iwi Māori that inhabit the Tāmaki Makaurau area. This is represented by three narratives embedded into the art. The waka (boat) represents Tāmaki Herenga Waka, which signifies Auckland as a gathering place for people, a place of connection and belonging.

The whare nui (meeting house) speaks to the continuous settlement of the region by Iwi Māori and their role as hosts that offer manaakitanga (generosity) to manuhiri (visitors).The pou (pillar) represents Iwi Māori's role as kaitiaki (stewards) for the natural resources of the region and as rangatira (leaders) shaping a future for Tāmaki Makaurau. These three illustrations embody the principles of rangatiratanga, kaitiakitanga and manaakitanga.

We created a series of resources with a cohesive design aesthetic across the Auckland Visitor Guide and other visitor resources. In collaboration with the Department of Conservation, KIWA Digital and Tātaki Auckland Unlimited we designed an app to encourage people to explore Tāmaki Makaurau, discover native species and learn te reo Māori. We also provided a series of content to share through social and digital channels. This work is continuing to role out across visitor resources and adds a new expression of Tāmaki Makaurau as a city and a place loved by many.