Teahooterangi Pihama and Awhina Rangitutia-Pihama approached Ira to develop their brand identity for RŌA Consulting, who specialise in weaving strategy, culture and economic outcomes to achieve sustainable solutions. We were inspired by their passion, drive and growth aspirations, which resulted in our inspiration for the brand.

Disrupting the sector with a brave new offering.

A disruptive new start up, RŌA wanted to ensure it did not look like the old corporate entities. Instead, this brand speaks with the warmth of relational expertise and the clarity of strategic leadership. The strength to take a brave stand to uphold cultural values and effectiveness to take all on the journey to achieve collective progress.

Weaving together the strength of the collective.

Muka is extracted from harakeke, then twisted to become a strong, natural chord. This speaks to the strength of the collective, each contributing their unique strengths and emphasising unity and collaboration. It also speaks to the coming together of three dimensions to create a holistic solution for clients.

Rautaki (strategy), Ōhanga (economic development) and Ahurea (organisational culture) are intertwining expertise that enable RŌA Consulting to deliver unique and powerful solutions. Each of these areas create strands that can bring forward fibers, be prepared, refined and twisted to become strong, then woven together to create value.

Clarity and simplicity of design allows the strength of ideas to speak boldly.

Through the use of relatable typeface and warm, inviting colour we bring to life the brand narrative with simplicity and clarity. This enables expertise to speak forth clearly and simply. The tones of the brand speak to the harakeke from which the braided chord is woven, while also feeling warm, connective and uniquely of Aotearoa.

We both share a Kaupapa Māori centric approach to doing business.

We both believe in the strength of the collective and collaborated in a process that brought our strengths together. There is a genuine curiosity at Ira that made insightful connections between our purpose and values and great storytelling and design. This ensures our pakihi (business) stands out, rather than fitting in, helping us demonstrate our intention to be a market disruptor. - Teahooterangi Pihama, Pou Matua, RŌA Consulting