Ira workshops are a space devoted to dynamic exchange of insights and expertise for delivering brands, products, services and experiences through a te ao Māori lens.
Our workshops help build a vibrant knowledge community, inspired by the wisdom and creativity of te ao Māori.
By 2050 1/3 young people in New Zealand will be Māori. Our systems and institutions presently cater to a non-Māori majority, which have historically excluded Māori. Brave organisations are going through transformation to better serve and engage the future leaders of Aotearoa. This workshops explores key case studies and principles in how to support this cultural transformation through:
- Best practise in culturally meaningful brand strategy that respects the role of indigenous rights and Māori as strategic partners.
- Building strong work cultures and experiences to harness the potential of diverse people to deliver better together.
- Culturally authentic inclusion of Māori visual language, te reo Māori and storytelling to better express an inclusive Aotearoa and engage Māori audiences.
- The role of tikanga Māori in the co-design and delivery of culturally impactful and authentic work.
- How to create processes that protect against cultural appropriation and safe protection of cultural taonga.
Redesigning Aotearoa is presented by two of Ira’s team, bringing diverse perspectives on delivering quality work alongside Māori co-design partners, communities, government and business:
Johnson McKay: Head of Strategy & Culture, Ngāti Rongomaiwahine, Ngāti Mahuta
Johnson has led the Ira team for 20 years, developing the models and strategies that enable the development of meaningful and lasting outcomes for many of New Zealand’s most loved and trusted brands.
Sarai Morris: Co-Design & Deliver Lead, Ngāti Rongomaiwahine, Ngāti Mahuta, Ngāti Mahanga
Sarai brings expertise in developing co-design models, bringing hapū, iwi and organisations together to define and deliver outcomes together.
Interested?
If you’d like to know more about booking a workshop with us, please email Sarai Morris at sarai@ira.nz (mailto:sarai@ira.nz) for more information.
We look forward to seeing you there!
