Korihi te manu, tākiri mai i te ata ka ao, ka awatea, tīhei mauriora!

Welcome to Ira,
Our purpose is to shape a thriving Aotearoa through our partnerships with communities, businesses and government agencies. We are inspired by the people, cultures and values that unite us and inform our shared future.

We bravely collaborate with people seeking to bring positive change for our people, community and environment.


We help brands with strategic vision and creative passion to elevate towards their highest aspirations.

E topa, e tiu, e tau!

E topa

Every brand has an inspired spark that contains an authentic spirit. We work with our clients to define a clear purpose, values and unique positioning in their market, enabling them to take flight.

  • Brand DNA & Essence
  • Brand Story & Naming
  • Brand Positioning & Architecture
E tiu

To soar, brands need creative wings through a distinctive visual identity, emotive narrative and creative content. We help brands define their unique voice and express it fully and with emotional depth.

  • Visual Identity & Packaging
  • Brand Tool Kits
  • Creative Content
E tau

Successful brands are genuine contributors to their community. We identify creative pathways to be meaningfully engaged beyond the slogans, creating a symphony of brand connection and loyalty.

  • Employee Engagement
  • Customer Experience
  • Campaigns & Activations

Download our bio for a summary of our skills

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